Viverra Motors Company Operations Management

Table of Contents Executive Summary Introduction Purchasing and inventory management differences Possible solutions to the problems Restructuring suggestions Conclusion References Executive Summary Operation management is a branch of management which deals with purchasing and inventory management. It also touches on design and overseeing various business operations. It is concerned with the steps that are necessary to supply chain management.Advertising We will write a custom report sample on Viverra Motors Company Operations Management specifically for you for only $16.05 $11/page Learn More Viverra Motors is a company that had committed some essential business operation errors. In order to circumvent these challenges the company’s purchasing and inventory systems should be adjusted. These adjustments will have far reaching effects on the future development of the company. The recommendations that will be provided in this paper include improv ing transportation and logistics, purchasing and inventory management. However, first of all, the company should reduce new acquisitions. In order to do this, the company should identify areas of competency and pay more attention to these areas. The company can also outsource the services that other companies can offer without compromising on quality. Introduction Operation management is a branch of business that deals with the movement of products through the production chain. It also deals with the processes involved in the acquisition of raw materials, as well as the processes that are involved into production of the end products. Major levels of operation management are strategic, tactical, and operational. Strategic level deals with all activities and decisions that go into production chains. It involves decisions concerning size and location of plants. Purchasing and inventory management differences Each dealership is supplied by a different supplier and deals with different s uppliers in the process of car production. Each dealership should therefore be strengthened to make decisions might have a positive effect on the process of car production.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Each supplier has its own strengths and weaknesses and the company’s dealerships should deal with the suppliers on an individual basis. As a consequence, each dealership of a company should design a unique supply chain management system to fit its current position (Cooper Ellram, 1993). The core areas of operation management are: Supply Chains—this involves the management of all aspects of management that are involved into providing goods to customers. The emphasis is laid on the processes of acquisition of raw materials to the end of a products’ life. All the stages that go into the product life cycle (introduction stage, growth, maturity, saturatio n and decline stages), including disposal, are considered. Operation Management/Marketing Interface—this is concerned with finding out what the customers like and see as important. This is necessary to produce what the customers want. Operation Management/Finance Interface — this is an area that comprises of the cash value of the company. It roughly estimates the financial worth of the firm. Service Operations — this consolidates the characteristics of services that go into production. Operations Strategy — this lays down the strategies the company will follow in production. It should agree with the overall strategies of the company. Process Design and Improvements — this manages all the innovations within the company. All the innovations are protected by this section of operation management. It also seeks financial assistance for the innovations. All these activities can be broadly classified as follows: Strategic level includes such aspects Th e number, location, and size of warehousing and other facilities needed by the company. Development of partnerships as the desirable arrangements with suppliers, distributors, and customers. Creating effective communication channels. Controlled product life cycle management. Where and when to buy products. Agreeing all the strategies of the company. Tactical level suggests such actions Finding contracts for the company. Decisions involving scheduling and planning of production. Customer satisfaction decisions Transport and logistics decisions Knowing the competitors Operational level suggests Planning production and distribution Scheduling- for all manufacturing plants of the company. Estimating future demand. Managing inventory- receiving and storage of stock Accounting for system failures and leakages Weaknesses of current purchasing and inventory management Reliance on forecasts: The current purchasing (procurement) system of the company is over reliant on forecasts whic h are based on the past trends. While this is a good practice, it is worth noting that the quality of the results obtained is highly dependent on the quality of data used to generate them. Employee competence often influences the quality of forecasts. In order to solve this problem, mechanisms to train employees should be put in place. Excessive focus on reducing costs: Viverra motors is interested in supporting its â€Å"one price – lowest price† concept. Focusing solely on this concept is a potential area of weakness. This may encourage the purchasing managers to choose price over quality. Low priced service parts may not meet the customers’ expectations. If this happens, the customer might end up in spending more in the long run. This has the potential to damage the reputation the company has worked hard to gain. This concept is a good concept, but if not executed correctly, it can permanently damage the reputation of the company.Advertising We will writ e a custom report sample on Viverra Motors Company Operations Management specifically for you for only $16.05 $11/page Learn More Unplanned acquisition: The new acquisition appears to have been hurried and not well planned. It is the fourth dealership in a metropolis of over one million people. The nature of the new dealership makes it difficult for Viverra motors to maximize profits. The company relies on fast movement of goods and high volume of sales to make profit. The new â€Å"auto-supermarket† requires more space because it deals with more than one make of car. This can also bring undue competition to existing dealerships of Viverra motors. This competition can arise if the new dealership will focus on the production of stock cars and service parts which are already being sold by other dealerships. Economies of scale will be hard to realize in such a setting. Poor selection of suppliers: The system is currently relying on a great number of supp liers. This is a potential danger for the company. Each supplier has its own way of doing things and the company may suffer a setback when it has to deal with many suppliers. It may slow down the progress of the company. Increased cost of running business: cost of running business will keep going up as the company increases the number of dealerships and products in each dealership. More products require more space. The company is already experiencing financial constraints brought in by the new dealership. Poor location design: The metropolis has a population of one million people. There is an additional half a million people outside the metropolis (Masters, 1993). This gives the company an estimated target customer population of one and half million people. This total population is not commensurate with the number of dealerships in the metropolis. Acquiring new dealerships will saturate the market leading to decreased volume of sales.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Possible solutions to the problems In order to circumvent the problems mentioned above, the following recommendations should be considered. Outsourcing: the company should outsource some of the activities that do not constitute its core business. This will enable the company to focus on key competencies while letting others do some things on its behalf. The company should identify companies that can provide services of the required quality at a lower cost. Services such as warehousing can be outsourced. The company is experiencing shortage of space, and it means that partners should be sought to provide this crucial service. This will ensure that Viverra motors saves money that can be used to finance the core business. Provision of service parts can also be outsourced to a reputable partner. However, since the company has gained a good reputation in servicing and repairing vehicles, it should retain it. This aspect of the business is crucial to the company as it attracts new custome rs and helps retain existing customers. Outsourcing is critical to any company as it enables it to run the business effectively and efficiently. Co-owning: instead of acquiring new businesses, the company can opt to buying some stakes in companies it is interested in. Viverra motors should have acquired some shares in the new dealership as this would have enabled it to share logistics management and inventory management responsibility. Each partner would then bring in its key competencies and enable the dealership to move to great heights in terms of customer service and profit maximization (Lee, and Billington, 1993). Focus on quality: the company should focus more on customer satisfaction and quality of services offered (Ketchen, Hult, 2006). The quality of the products and services should meet or exceed customer expectations at all times. Focusing on cost of the end product only diverts attention from the customer. This may result in a situation of self preoccupation. Customers do not want to deal with companies that are preoccupied with self image. Just- in- time inventory management: the company has run out of space, thus it is in a great need of using innovative methods of inventory management. A lot of expenses will be reduced if the company does not hold stock for long (Cooper, Lambert, Pagh, 1997). Just-in-time is system of inventory management that ensures a company does not stay with any particular stock longer than it is necessary. This system enables a company to order stock just before it is needed. After stock is received, it spends a short time in the company’s warehouses thus reducing cost of warehousing and creating a room for new orders. This system requires very accurate forecasts and reliable suppliers. If the suppliers are not reliable, then the company will not incur the cost of missing the stock. This cost can be huge and make a great damage to a company (Cohen, and Lee, 1989). This system also ensures that the time a product s pends in the supply chain is shortened. Money saved can be used to run other aspects of the business. The system will also encourage the company to invest in what the customers want and, as a consequence, minimize the wastage. Supplier selection: Viverra motors can benefit from careful selection of suppliers. A thorough research and background check of the suppliers will enable the company to establish a partnership with reputable and reliable suppliers (Mentzer, 2001). Some suppliers may provide products cheaply but, at the same time, with inferior quality. Some may provide high quality goods but at a very high cost. Both situations are undesirable for Viverra motors. Viverra motors should aim at striking a balance between cost and quality of products. The suppliers who are reliable are selected. Transport and logistics: efficient transport and logistics systems should be put in place. This ensures that the amount of time spend on movement of products along the supply chain is sign ificantly reduced (Rainbird, 2004). This will reduce operating costs in the long run. This can either be done through outsourcing these activities or through improvement of existing systems. If necessary, the company can put in place radio frequency identification system (RFID). This system will enable purchasing managers to monitor the movement of stock in real time. However, this system may be expensive to install and run. It may require additional training for the users. Restructuring suggestions As Viverra motors prepares itself for the future, both current and expected customer expectations should be put in perspective. Future aspirations of the company should be in line with the expectations of its customers (Greenberg, 2002). Viverra motors should estimate the number of customers it intends to serve in the future. This can be calculated using past customer numbers. The managers can work out the rate of annual increment in customer numbers and use it to forecast the future num bers at any particular time in the future (Houlihan, 1985). In order to meet the current customer demands and move into the future with ease, the following structural changes may be implemented. Know Customer: Viverra motors needs to invest in research in order to understand its customers better. Each customer is unique but some share common traits. Investing in this research will enable the company to provide what the customers want at the right time. Customers will be divided into various customer segments or, in other words, market segments. Each segment gets unique products and attention depending on the need of customers. Market segmentation is a great marketing tool. Products are marketed differently to different groups. Continual Rapid Improvement: the company should continue improving its products and services to meet current customer demands. The company can invest in self improvement techniques. The improvement should be comparable with changes in customer demands. Unifie d Purpose: all the dealerships, though, representing different brands and segments of the market should have a unified goal. All the dealerships need to work together as a team to achieve a common goal. Unity purpose helps reduce potential conflicts in the company. Know the Competition: the company should invest in mechanisms to know its competitors. This is because modern completion fronts are in the supply chain management. Viverra motors should use this to structure its supply chain management to be in line with that of its partners. Focus: the focus of the company should be changed. The company should avoid focusing so much on acquisitions. It should instead shift the focus to customer satisfaction and profit maximization. Organize Resources: resources should be organized in such a way that the most urgent and most important obligations are met in the first place. Invest in Human Resources: the company should focus on hiring new staff in areas that are critical to the operation of the company (Ballou, 1992). Staff should be reduced or completely relieved of their duties in areas that the company can outsource the services. Maintain Equipment: the company should maintain existing equipment in order to ensure that their after sales service segment works well. The company can also invest in new equipment to boost its repair services. Cut Flow Time: the company should cut the time a product spends in the supply chain. This can be done through development of systems that can help minimize wastage and maximizes on the available time. Visibility Management: Viverra motors needs to invest in brand visibility. It should strive to be more visible in the market than its competitors. This may be translated to increased customer numbers hence increased revenue. Conclusion This paper is focused on the operation management that is implemented in the Viverra motors and the ways of its improvement. Having analyzed a number of researches on the given topic, as well as a Ca se Study, we have come to a conclusion that Viverra motors should position itself for the future. In order to do this correctly, several structural adjustments need to be implemented. The company needs to adjust its purchasing and inventory systems to match with those of its customers. Some of the changes that have been suggested earlier in this paper include slowing acquisition. The company should instead focus on co-owning. The company should also invest in logistics and transportation systems. References Ballou, RH 1992, Business Logistics Management, 3rd. Edition, Prentice Hall, Englewood Cliffs, NJ. Cohen, MA Lee, HL 1989, ‘Resource Deployment Analysis of Global Manufacturing and Distribution Networks’, Journal of Manufacturing and Operations Management, vol. 2, pp. 81-104. Cooper, MC Ellram, LM 1993, ‘Characteristics of Supply Chain Management and the Implications for Purchasing and Logistics Strategy’. The International Journal of Logistics Managem ent, vol. 4 no. 2, pp. 13-24. Cooper, MC, Lambert, DM Pagh, J 1997, ‘Supply Chain Management: More Than a New Name for Logistics’. The International Journal of Logistics Management, vol 8, Iss 1, pp 1–14. Greenberg, D 2002, ‘Just-In-Time Inventory System Proves Vulnerable to Labor Strife’, Los Angeles Business Journal. Web. Houlihan, JB 1985, ‘International Supply Chain Management’. International Journal of Physical Distribution and Materials Management, vol. 15 no. 1, pp. 22-38. Ketchen JrG Hult, TM 2006, ‘Bridging organization theory and supply chain management: The case of best value supply chains’, Journal of Operations Management, vol. 25 no. 2, pp. 573-580. Lee, HL Billington, C 1992, ‘Supply Chain Management: Pitfalls and Opportunities’, Sloan Management Review, vol. 33, pp. 65-73. Lee, HL Billington, C 1993, ‘Material Management in Decentralized Supply Chains’. Operations Research, vol. 41 no. 5,pp. 835-847. Masters, JM 1993, ‘Determination of Near-Optimal Stock Levels for Multi-Echelon Distribution Inventories’, Journal of Business Logistics, vol. 14 no. 2, pp. 165-195. Mentzer, JT. et. al. 2001, ‘Defining Supply Chain Management’, Journal of Business Logistics, vol. 22, no. 2, pp. 1–25. Rainbird, M 2004, ‘A Framework for Operations Management: The Value Chain’, International Journal of Operations and Production Management, vol. 34, no. 3/4, pp. 337–345. This report on Viverra Motors Company Operations Management was written and submitted by user Simone Potts to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Bambiraptor - Facts and Figures

Bambiraptor - Facts and Figures Name: Bambiraptor (Greek for Bambi thief, after the Disney cartoon character); pronounced BAM-bee-rap-tore Habitat: Plains of western North America Historical Period: Late Cretaceous (75 million years ago) Size and Weight: About four feet long and 10 pounds Diet: Meat Distinguishing Characteristics: Small size; bipedal posture; feathers; relatively large brain; single, curved claws on hind feet About Bambiraptor Seasoned paleontologists spend their entire careers trying to discover the fossils of new dinosaursso they must have been envious when a 14-year-old boy stumbled upon the near-complete skeleton of Bambiraptor in 1995, in Montanas Glacier National Park. Named after the famous Disney cartoon character, this tiny, bipedal, birdlike raptor may have been covered with feathers, and its brain was almost as big as that of modern birds (which may not seem like much of a compliment, but still made it smarter than most other dinosaurs of the late Cretaceous period). Unlike the cinematic Bambi, the gentle, sloe-eyed friend of Thumper and Flower, Bambiraptor was a vicious carnivore, which may well have hunted in packs to bring down bigger prey and was equipped with single, slashing, curved claws on each of its hind feet. Which isnt to say that Bambiraptor was at the top of its late Cretaceous food chain; measuring only four feet from head to tail and weighing in the vicinity of five pounds, this dinosaur would have made a quick meal for any hungry tyrannosaurs (or larger raptors) in its immediate vicinity, a scenario that youre unlikely to see in any forthcoming Bambi sequels. The most important thing about Bambiraptor, though, is how complete its skeleton isit has been called the Rosetta Stone of raptors by paleontologists, who have studied it intently over the last two decaes in an attempt to puzzle out the evolutionary relationship of ancient dinosaurs and modern birds. No less an authority than John Ostromthe paleontologist who, inspired by Deinonychus, first proposed that birds evolved from dinosaursraved about Bambiraptor shortly after its discovery, calling it a jewel that would confirm his once-controversial theory.

Taking both a product and a service of your choice you are to identify Essay

Taking both a product and a service of your choice you are to identify the elements of the marketing mix - Essay Example Keeping the aim of customer satisfaction in mind, it becomes essential for the marketers to make sound decisions regarding various aspects of the product or service (marketing mix), rather making decision solely on the basis of estimates or guesstimates. As a result of evolution of such concepts in the business world, the field of marketing has now become something far beyond rule of thumb decision making. This article is intended to analyze the marketing mix (product, price, place and promotion) of one commodity and one service. Before starting the evaluation, it is essential to have a brief overview of the theoretical basis of the elements of marketing mix. In the end, we will comment on the effectiveness of marketing mix of both of them. The marketing mix is one of the most frequently used term in the field of marketing, in fact we can call it a buzz word of marketing. It includes the basic tactical components of marketing mix. Traditionally there are four elements of marketing mix; product, pricing, place, promotion. However, some of the authors add other three Ps too, to make it 7 Ps. The rest of the three are process, people and physical environment. All these Ps have a number to specific decisions to be taking and the sum total of all those decisions ultimately contribute to what we call marketing mix, a set of tactical decisions aimed to better market the product and thus increase customer satisfaction. Costa coffee established its first coffee shop â€Å"Costa Expresso Bar† in 1978 in Vauxhall Bridge Road in London. Even to this date, they still use the same method of slow-roasting coffee beans. Now it serves the brothers’ authentic blend of 6 Arabica beans to 1  Robusta in 500 coffee shops all over the world. The brand name of COSTA has been promoted as a symbol of status, a symbol of high class. The COSTA coffee is basically a hot drink; however, the various customer researches show that customers who have come here are actually not more intend to

Substance Abuse Research Paper Example | Topics and Well Written Essays - 1000 words

Substance Abuse - Research Paper Example However, according to National Institute on Drug Abuse (NIDA 2011), it is a common misreading that drug abusers lack moral principles or will power essential for changing their behavioral traits. In reality, drug addiction is a complicated state of health which encourages compulsive drug abuse in individuals. As a result, it becomes very difficult for users to give up the habit despite their aspiration to do so. This paper will evaluate various causes and implications of substance abuse specifically about the use of alcohol, prescribed drugs, and illegal drugs. Alcohol abuse To begin with, in American society, numerous beliefs persist regarding alcohol consumption. In the colonial era, the American community believed that alcohol was the â€Å"good gift of god† solely meant enjoyment. However, decades later, US government prohibited alcohol sale and consumption in the country as the science proved that alcohol consumption raised serious issues such as poverty, violence, and he alth problems. However, now US regulations allow people to enjoy alcohol beverage. Subsequently, the number of younger alcoholics is alarmingly increasing in the present US society. As per the reports of Centers for Disease Control and Prevention (Oct 22, 2010), 14,046 people die each year due to alcoholic liver diseases; and at the same time, alcohol induced deaths excluding accidents and homicides constitutes 23,199. Prescription drugs abuse From the legal point of view, a prescription drug is a licensed medicine which can be legally used with the prescription of a physician. Heroin and aspirin are the examples of prescription drugs. Although they are licensed medicine, they also can cause many health issues. Generally, dispensation of prescription drugs includes a detailed description regarding its contents. In United States, a special regulation called Federal Food, Drug, and Cosmetic Act defines prescription drug requirements. According to this act, medical practitioners who pr escribe a drug must possess specific qualifications. Furthermore, while prescribing medical drugs, a physician must make his patient aware of the intended effects of the drugs and its expected side effects. However, prescription drugs are largely misused for intoxication purposes across the States, which has evoked the governmental attention to the issue. Obviously, unethical drug marketing plays a major role in the rampant growth of prescription drug abuse. Illegal drug abuse Illegal drug trade offers large opportunities to global black markets as it includes the manufacture, distribution, and sale of substances which are prohibited by drug prevention laws. Hashish, Cocaine, and Crack are some of the examples of illegal drugs. According to the UN report, â€Å"global drug trade generated an estimated $321.6 billion in 2003† (Pollard, 2005). The drug prevention laws were the main causes that persuaded international black markets to trade drugs illegally. Despite the strict re gulations and penalties imposed on illegal drug traders and users, the US government has not yet succeeded to control this illegal activity. Illegal drugs leave more dreadful impacts than legal drugs on users because the illicit drug manufacturers add excessive addictives to their products with intent to attract and retain more users. Causes of substance abuse Undoubtedly substance abuse is a serious problem that affects a person both mentally and

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Introduction to Psychology - Research Paper Example It took off as a spark of fantasy, matured over time and suddenly turned to a reality of frustration and hate. Finally it became an obsession which demanded to be fulfilled. The killer found that photos and trophies that were substitute for the thrill of putting an end to life that electrified his very soul. He believed that he was smarter than the cops and could easily outwit them. The element of danger added to his perverted excitement. It was a chilly winter day on January 15th, 1974 the Charlie Otero came home from school only to find his parents and four siblings murdered in the most ghastly fashion. All the victims had their hands and feet bound together and were placed head down Except for his sister Josephine who was hung by her neck from a pipe and was only partially dressed with a sweatshirt and socks. Her little brother Joseph had three hoods placed on his head and was lying face down at the foot of the bed. The purse of Julie Otero was dumped and the father Joseph Otero Sr. missing watch there was no evidence of either a robbery, a struggle of forced entry. The search was on by the Wichita Police Department who investigated and found that the four murders took place between eight and nine in the morning. The conduct of the parents as well as the children was extremely good and invited no enmity which made the murders all the more shocking. Nine months after the murders of the Otero family, in October 1974, and anonymous call was received by the Wichita Eagle’s Don Granger and receive directions to go to the Wichita library and looking into a mechanical engineering text book. Action was taken and they found a letter detailing the murders of the Otero family and promising other victims in the future. He said he was guilty of the murders but can’t stop the monster in his head. His code words are – â€Å"Bind them, torture them, Kill them – BTK and warned that they will see it on the next victim. On April 4th, 1974, his next victim came

The Julius Caesar Essay History Essay

The Julius Caesar Essay History Essay Power is a goal that most people strive for in their lives. When someone takes power for granted they can manipulate their friends and cause serious trouble. In terms of ancient history, specifically regarding ancient Rome, having too much power can lead to negative outcomes.  When someone mentions the name Julius Caesar, it triggers an image of Romes greatest leader in history. July 13, 100 B.C., was the beginning of a new era in Roman society. This marked the birth of Romes greatest political figure, Gaius Julius Caesar. Julius Caesars rise through Romes political ranks of Rome came quickly and it was believed by many individuals in the Senate that Julius Caesar was becoming too powerful for his own good. They also believed that he was becoming a threat of the Republican government.(CITE 7) After establishing himself as the dictator of Rome, the Senate believed that he had dreams of kingship and ultimate power. This led to Senatorial conspiracy and eventually to his assassination . His assassination was a result of his dramatic rise to power, which posed a threat to the senates. Ultimately his sudden death was a result of various personal factors that offended the senators and created animosity between them and Caesar, deeming his death inevitable. His death leads to a domino effect, which happens to lead to the inevitable collapse of the Roman Empire. On March 15 44 BC, Gaius Julius Caesar was murdered by men in his own Senate; which is known as the Ides of March. Julius Caesar had many men that were coming up with a plot against him to assassinate him. Among the 60 men plotting to murder him, many were senators, which included Gaius Cassius Longinus, Marcus Junius Brutus, and Decimus Brutus Albinus (CITE 6). Fearing that fact if Caesar added Parthia to his conquests he would undeniably become king. Knowing that in four days Caesar was going on campaign against Parthia that time was pressing, so they had to make their move very soon (CITE 3)On the day of Caesars murder, the Senate held a meeting in a hall adjacent to Pompeys statue. At the beginning of the meeting, a man by the name of Cimber first knelt in front of Caesar to plead to him and recall his brother from banishment. When Caesar refused, Cimber yanked Julius toga down from his neck and stabbed him in the upright shoulder, since he was nervous and missed his neck. (CITE 2). The other conspirators followed suit and began to stab Caesar. When they were done the stabbing, Caesar lay dead with 35 wounds on his body.(CITE 3) Julius Caesars rise to power came in an amazingly short period of time, faster than many before him. Caesar gained authority through the use of his public image as a Populares because he was born into the ideal social class, as a Patrician. He came from an old and established family line that made it only natural for him to go into the involvement of politics and government. Due to his family background, he had ties to the populares who were well known Roman political leaders on the side of the people. Caesar was a popular politician representing the masses of the people. His charisma and military victories  over the Germanic tribes in Gaul and his victories in Egypt, enabled him to quickly advance up the political ranks. One of the most critical political moves he made that contributed to his unbelievable success was an important 3-way partnership. Caesar proposed this 3-way partnership known as the 1st triumvirate. This strategic alliance was made between Gnaeus Pompeius Magnus, Marcus Licinius Crassus and Gaius Julius Caesar. It proposed by Caesar because there was increasing hostility between Pompey and Crassus. They divided up the Roman provinces between each other and the relationship between Pompey and Caesar was cemented by Pompeys marriage to Caesars daughter, Julia. However, the degeneration of the Triumvirate came with quickly with the death of Caesars daughter Julia, which broke the personal bond that Caesar and Pompey shared. This was followed by death of Crassus due to an attack by the Parthian army, which ended the Triumvirate. At the time of the First Triumvirate, the commonly known Republican form of government in Rome  was already well on its way to turning into a monarchy.   The first critical error Caesar made in his rise to power was when he was in Gaul. Caesar was accused of treason by some members of the senate because he had both tribunes on his side. Since they were on his side the tribunes both imposed their vetoes on the treason claim. The majority of the senate decided to ignore the vetoes and they ordered Caesar, who was now charged with treason to return back to Rome, without his army. Caesar did return to Rome but he did so with his army. As soon as he crossed the Rubicon River, he had in fact legally, committed treason. He was committing imperium, as he was exercising imperium when forbidden by the law. Waiting for Caesar was Pompey with his army, and the battle of Pharsalus took place in 48 BC. Caesar won the battle and Pompey was forced to flee to Egypt. Due to Caesars political innovation techniques, he was able to make political alliances that helped him rise in power, and that left him as the leader of the Roman world. Once Caesar returned to Rome he ruled alone where he began a platform of reform for Rome. He decided to make himself dictator for life and he appointed his own personal senators. Many citizens were hoping that, after the Civil War had ended, Caesar would restore the constitution and make the laws and the courts function again.(CITE 5) As he conquered more and more enemies, he became increasingly popular with the people of Rome. His military victories are what gave him ultimate political popularity and furthered his claim as true leader of Rome. His military prominence is what helped Rome flourish into arguably the greatest ancient civilizations in history. His outstanding military campaigns are what helped Rome prosper in both size and power. He increased the size of the Senate from about 600 members to 900, bringing in new men into the ranks of office holders. (CITE 5). He gave the poor new jobs and they became faithful supporters, furthermore increasing his popularity with the peop le. He also assisted the poor citizens by regularly checking the spread of money throughout Rome to make sure that no one was living too poorly (CITE 5). In addition, he rewarded thousands of Veterans with pieces of land and cash bonuses. (CITE 5). This was another smart strategy that Caesar implemented which made his soldiers fight better, because they had a cause to fight for, which was their land, family, and leader. With this act Caesar made Rome a more wealthy, open, and safe place to live. With Caesars quick increasing popularity the Senate tried to prevent Caesar obtaining the position of the consulate, which was a very important position because it was the position that was in charge of Romes defence forces. The Senate felt that Caesar wanted to take on the position of king of Rome. The divine honours that he accepted, the temple, the priest, the name divus Julius, and the festivals that marked the rule of the hellenistic monarchs, all point in that direction. It was thought by many in the Senate that Julius Caesar was becoming too powerful, and that he had dreams of kingship and ultimate power.(CITE 5) To the Senate this was a major threat towards the stability of the Roman Empire and this would have drastically reduced the power of the Senators. They feared that Caesar would turn the Roman Republic into a tyrannical monarchy (CITE 6). Caesar said that the republic was but a name without substance or form.(CITE 5) He called many assemblies to have them vote on laws that were constructed by him and to and to elect the candidates he had personally chosen. His disrespect of the constitution of Rome was on full display by an event in the year 45 BC, which was two and a half months before his death. Word came to Caesar that a consul in his office had suddenly died. Caesar quickly called an assembly and had it elect a new man to take over the position. This made the Senate extremely angry with Caesar and thus, the idea of eventually getting rid of Caesar by murder, was starting to evolve. The motive for the Senates killing of Caesar was ultimately out of personal hatred. They had personal animosity towards Caesar for his actions towards them. The friends of Caesar were infuriated to see him promote former enemies to positions of equality with themselves. Many of these former enemies, instead of feeling gratitude toward Caesar for their lives and for the benefits they had received, continued to feel resentment because they had lost so much to Caesar. (CITE 6). Many blamed Caesar personally for the setbacks that they or their families suffered. No Roman in history had ever exerted so much control over the lives of his fellow aristocrats more than Caesar. According to (CITE 6) the motive for the murder of Caesar was established when he sat in his golden chair before the new temple of Venus, the mother of his house, Caesar failed to rise to thank the fathers. This contributed to personal hatred on Caesar by the Senate. There were more than 60 senators associated with the plot. Many of them were Caesars former close friends. They had their own reasons for joining in on the organization, but majority were at a personal level. Many felt Caesar personally insulted them or their families. Therefore, Brutus and Cassius became the leaders in a plot to slay the Caesar, along with 60 other men, mainly pardoned by Caesar who were determined to carry out the deed of murdering him. (CITE 5). There were two key men who had an extreme personal hatred for Caesar and were the leaders in creating the perfect plot to murder him. Their names were Gaius Cassius, and Decimus Brutus, who was a special friend of Caesar. They both wanted personal revenge on Caesar with all the suffering they went through in the civil war Caesar created. Gaius Cassius Longinus was the first leader of this conspiracy who also had deep resentment for Caesar. The first thing Caesar did to infuriate Cassius was when he bypassed Cassius for the prestigious urban praetorship, consulting the office on Brutus instead. Cassius was also offended by Caesars unwillingness to award him the consulship until 41 BCE. (CITE 6). In addition, Caesar was very hesitant trust Cassius, even though he was one of the most experienced and able military commanders of his day. (CITE 4) He never rewarded Cassius with a major command position which suggests a lingering distrust, which is confirmed by Caesar light hearted remark t o his friends, that he suspected Cassius because of his paleness (CITE 5). On the other hand, Marcus Junius Brutus is the other best known figure in the conspiracy and he had a strong personal reason for his resentment of Caesar. Brutus was a very close friend of Caesar and Caesar trusted Brutus above all others in his administration. There was an apparent rumour which suggested that Caesar had an affair with Brutus mother, Servilia and it had provoked the idea that he was Caesars natural son. There were more rumours suggesting the she offered Caesar her daughter Tertia who was Brutus half-sister. (CITE 6) With all of these events, Brutus must have been deeply embarrassed by the matter, and his mothers conduct is one possible explanation for his personal motivation to kill Caesar. The sum of the evidence suggested that the personal motives Cassius and Brutus might have had for participating in the conspiracy to kill Caesar, also led them to hate Caesar for impeding their careers at several vital stages. Ultimately, Julius Caesar was a man of great care and charisma who also desired power, but above all, wanted to witness the citizens of Rome thrive under his authority. When he defeated Pompeys army and gained control of all of Rome, he began to establish reforms intended to make the people of Rome happier and more prosperous at all levels of society. He quickly became beloved by his citizens and gained incredible popularity among the Roman people. His increasing popularity and power became a grave threat to a group of Senates who were worried they would lose all of their power. The conspirators who feared the Caesar, created a plot to murder Romes greatest political figure. Led by Marcus Brutus and Gaius Cassius, the group of conspirators butchered Caesar until his death on the footsteps of the statue of Pompey. The motive clearly influencing these two men to kill Caesar was undeniably at the personal level. Their personal hatred towards Caesar is what led to the fall of Rome some f ive hundred years later. Julius Caesar made many key contribution to make Rome as successful and as powerful as it was. The chaos that ensued after his death, and the ultimate collapse of Rome, proves that his assassination was indeed a tragedy.

The Lying Jay Gatsby of The Great Gatsby Essay -- The Great Gatsby F.

The Lying Jay Gatsby of The Great Gatsby   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the novel, Jay Gatsby explains the type of character he is, through his lies. Gatsby acts out to be a man who has it all. The only item missing from Gatsby’s life is love. Love is the only true key to happiness with out it you are lost. Gatsby goes all out to be loved even if it means lying.   Ã‚  Ã‚  Ã‚  Ã‚  Gatsby shows his love, to the love of his life Daisy, who is in love with another man named Tom. Tom and Daisy are married, but Tom is having an affair with another woman. With this on going problem, Daisy tries to get back at Tom by returning the favor of cheating on one another. With this Gatsby fall in love with Daisy, but Daisy is still in love with Tom. The love web involved becomes so twisted that Gatsby ends up losing his life. Gatsby’s love for Daisy causes him to make false statements about how he got his money.   Ã‚  Ã‚  Ã‚  Ã‚  Gatsby tells about two different stories about how he got his money. Gatsby said that all his money was inherited by a wealthy man that he came to be good friends. He also said that his parents had died and he was all-alone. All the lies were to empress the people of the upper class how cool he is now. These lies were brought forth to indicate to the reader the reason for his lying was to win the love of Daisy. Gatsby is shown as a man who will screw you over in the end for his benefit.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the novel Gatsby personality is negative, but loving and caring when Daisy is around. His ...